Intelia
Design services and products on the basis of scientific evidence
Intelia provides access to scientific research, indexed by context and application, and advanced functionalities to easily understand and employ scientific results in the design process.
Latest topics:
Object design
Aesthetic judgment of shapes with curved contours compared to sharp contours
Web design
Trust judgement of websites with high color saturation compared to low color saturation in Germany
Communication design
Brain respone to cross-modal use in communication of gestures and speech respect to speech-only
Evidence-based decision support
Decision making based on scientific evidence ensures that products and services are designed to achieve the expected performances, avoiding costly failures in production and longer development phase, and ensuring quality and performances that customers can validate.
Intelia provides simplified and up-to-date access to scientific knowledge, including methodologies and applications, to help designers at any level of experience to learn and employ evidence-based results to raise the quality of their products.
by field
Empirical aesthetics
Empirical aesthetics is a research area at the intersection of psychology and neuroscience that investigates how people experience and evaluate objects such as paintings, music, movies, brands and websites.
Behavioral science
Behavioral science is an interdisciplinary field that ranges across psychology, neurology, sociology, and economics, and studies how people make decisions, how they interact, what actions they take, and how their personal thoughts change as the stimuli they receive change.
by application
Web and UI design
Evaluate the user judgment of appeal, trust, and usability due to the choice of a given layout, visual complexity, prototypicality (how much the website evokes sites in the same category), and how judgment changes while exploring the site or app.
Brand definition
Understand what specific characteristics are evoked by colors and shapes (in the logo), and sounds (in the brand name); how they interact together in creating judgment of brand character, and how judgment changes in different cultures.
Graphic and sound design
Design graphics and sounds based on understanding how users judge and experience certain shapes, colors, sounds, their preferences among different classes of objects, specific effects of perception, and how stimuli interact.
Workflow modeling
Define behavioral and workflow models for teams and communities by understanding the effect of behaviors and specific non-verbal and non-content stimuli in each individual context, to avoid misinterpretation, anxiety, and conflict situations.